Privacy Policy

On 25th of May 2018, the EU General Data Protection Regulation replaces the Data Protection Act 1998. This gives you new rights in relation to the privacy of your personal information.  Please see the explanation below of how you can use those rights.

We are committed to looking after your data. This notice explains how  collects personal data from you, why we collect it and how we process it, because looking after your data is of the utmost importance to us.

Please feel free to get in touch anytime with any queries about the information we hold:The Pyjama Store LimitedA01 Du Cane CourtBalhamLondon SW177JAPhone: 0800 011 3530 Email:


The Pyjama Store uses a web browser feature called a ‘cookie’. These are small text files, which your web browser places on to your computer or mobile device.  They record information about the items you have put into your shopping trolley and provide us with information about how our website is used so we can continue to improve our site.

These cookies are not used to hold any information which can be used to identify you personally, it is just to improve the shopping experience for you as a customer. Cookie technology is prevalent on almost every modern website, such as the BBC, Channel 4, Facebook and YouTube. It is entirely safe but if you would prefer not to have cookies enabled then please leave this website and delete them through your browser settings panel.

The online shopping function of the site uses cookies to speed up the ordering process, by enabling our website to recognise you from previous visits. They are not computer programmes and are incapable of reading any material on your hard disk or disseminate viruses. They only contain such information as you have provided to us on the website. We do not use cookies to collect or record information on your name, address or other contact details. You can set up your computer so that it rejects cookies, but in doing so you will be unable to use the shopping facility on the site.

How are cookies managed?

The cookies stored on your computer or other device when you access our websites are designed by The Pyjama Store and are necessary to enable you to make purchases on our website.

What are cookies used for

The main purposes for which cookies are used are for technical purposes essential to effective operation of our websites, particularly in relation to on-line transactions and site navigation.
You can amend your browser settings to reject cookies. To find out more, including how to control or opt out of cookies please visit

Our website is secure

Shopping on the internet can feel risky and unsecure. What happens to the information you provide? In particular what happens to your credit or debit card details?
Details we require from you when placing an order are your name, delivery address, daytime contact number, card type, card number, expiry date and full postal billing address. Therefore card security is a high priority for us and we have taken every precaution to ensure that this information is collected and stored accurately, confidentially and without danger of unauthorised access.

These details are not held online but held securely by our payment processing partners SagePay and PayPal both of whom are GDPR compliant. They are secure sites that use encryption technology to safeguard your details. Encryption technology provides billions of code combinations per order transaction and prevents other internet users from accessing your personal details during transmission.

We also use servers with Secure Socket Layers (SSL), a sophisticated encryption technology to further protect your information.

Data collection

We will only collect personal data from you that is relevant to to enable us to fulfil our transactions with you, provide you with the service you expect and help us shape the future of our website to meet your demands. As part of our total commitment to data protection we will ensure that this data is collected and stored  by  accurately and in a safe and secure environment.  When you purchase from  you will be asked to provide your name, email address, billing address, delivery address, phone number and credit or debit card number. The actual payment details of all your order transactions will be collected and stored by either SagePay or PayPal our processing partners.

As a payment service provider (PSP), thousands of businesses outsource their transaction security to SagePay and PayPal.  All transaction information passed between merchant sites and Sage Pay and PayPal’s systems is encrypted using 128-bit SSL certificates.

At events we attend we use PayPal here or SumUp and again in all cases these companies hold your details on our behalf.

For email we partner with MailChimp. We create content on MailChimp regarding related news items. When you sign up to our Newsletters to keep informed about Sales, Events, new product lines and so on MailChimp holds your name and email address only so that we can contact you with these offers and information. At the foot of every email you have the opportunity to unsubscribe from these mails if you change your mind about receiving them. We do not share our email list with anyone. MailChimp is also GDPR compliant.

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual. Your IP address may also be used to diagnose problems with our server, monitor visitor traffic patterns and site usage to help us develop and improve our site further.

Where we store your data

Our site is hosted by who are certified GDPR compliant. The information you provide to us is stored through data storage, databases and the Professional WordPress -2 application, on secure servers.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of Our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Use of information

To ensure all your orders are processed efficiently, we rely on accurate data collection and storage and we will automatically contact you by email with our confirmation of your order. Additionally, if you opt in to our newsletter, we will add you to our customer database so that you automatically receive details of future offers, product launches, new brands, events and promotions. You will have the option to “unsubscribe” from these mailings at any time by using the unsubscribe link at the foot of our email communications or email us at:

If you opt not to receive marketing and news, you will simply receive email communication at the time of purchase or abandonment of the shopping checkout.

Your Rights

The right of access

Subject Access Requests allow your right to obtain a copy of the information that we hold about you. You have the right to ask us to provide you with this information free of charge. However, should the request be deemed to be manifestly excessive, manifestly unfounded or repetitive, then we are permitted to charge a reasonable fee for providing the information. In such circumstances, and as an alternative, we can refuse to comply with the request. If this is the case then we shall let you know the reasons for us refusing to comply. You have a right to appeal such a decision via the UK Information Commissioner’s Office. For further information visit

The right of rectification

You are entitled to have the information that we hold about you rectified if it is inaccurate or incomplete.
If you believe that the information that we hold about you is inaccurate, incomplete or out of date then please let us know:

The right to erasure

You have the right to request that we delete the personal information that we hold about you where we have no compelling reason for its continued processing. This right will apply:

  • Where retention of the data is no longer necessary for the purposes that it was originally collected or processed
  • Where you have withdrawn consent
  • Where you object to us processing the data and there is no overriding legitimate interest for us to continue to do so
  • When the personal data has to be erased for us to comply with a legal obligation
  • When the data has been unlawfully processed
  • Where the data relates to a child

This right shall not apply:

  • Where we are exercising the right of freedom of expression and information
  • Where we are complying with a legal obligation
  • Where we are archiving data in the public interest, for scientific research or for statistical purposes
  • When we need the data to exercise or defend a legal claim

The right to object

You have the right to object to your personal information being processed by us. This means:

  • If you object to us processing your data for marketing purposes then let us know and we will stop sending you marketing material
  • If you object to us processing your data at all (i.e. where you have an account with us) let us know and we will completely remove your personal information from our systems

If you choose the second option and then change your mind at a later date, then you will need to set up a new account to resume shopping with us.